Monday, December 15, 2008

Still In The Back of The Bus.


The province of Quebec has much to teach to other nations about immigration. Its policies are not perfect but come pretty close compared to other provinces and countries. Blacks, in particular, have in my view and in my parents’ – who emigrated to Quebec over 40 years ago – been very well received in the Fleur de Lys. Still today, there is somewhat of consumption segregation based on erroneous and stereotypical beliefs. For example: based on postal code and area revenue, not all pharmacies carry make-up shades suitable to darker skins: a problem for me and for anyone who happen to not have Nicole Kidman’s translucid pigmentation. An even greater example of that segregation is flagrant whenever one walks into a Maison de la Presse Internationale and has to step on a stool to reach a copy of Essence magazine. Yes, shopkeepers … I know what your automated response is: you don’t sell enough copies which is why the magazine is sent in the back of the bus …hmm sorry, I meant racks. Well this is a bit of a vicious circle enthralled in publishing-racism, isn’t?

Essence, a Time-Warner magazine, was first created to tackle issues ignored by mainstream publications while concerning the Black community. That was ions ago and since then, Essence has evolved into a more mainstream, publication that tackles broader issues still with an ear to the ground. Many celebrities first graced the cover of Essence before they even got on Newsweek’s radar (Tiger Woods, Angela Bassett, Beyoncé, Don Cheadle, Terrence Howard, Denzel Washington, B.Smith, Mary J. Blige, The Cosby kids to name a few). To think only Blacks read or would read Essence magazine is like saying only Blacks voted for Barack Obama. Essence is a relevant and worthy publication deserving of better placement than Hustler magazine.

1 comment:

Une femme libre said...

Je suis blanche et je lis Essence. Vous avez raison. Sectaire de catégoriser le lectorat selon le sexe, l'âge, la couleur ou même la langue, tiens!